Planning your next strategic move?
Gain actionable customer insights, a tailored marketing strategy, and experienced leadership with a Fractional CMO & Customer Insights Leader to accelerate your growth.
Companies I Worked With
Does this sound familiar?
Growth has slowed down or plateaued
You've established a strong brand and market presence, but scaling your marketing efforts to sustain growth is proving challenging.
It’s unclear what is driving marketing ROI
With diverse marketing channels, it's difficult to measure ROI accurately and allocate budgets effectively.
You want a more comprehensive approach to marketing
You've grown fast and are used to going with the flow. Now, you want a more structured and robust approach to marketing.
You want product innovation to be more predictable
Launching new products that consistently meet market demands while managing existing product lines is a constant struggle.
You lack data-driven insights in decision-making
You're overwhelmed with data from various sources but lack the actionable insights needed to drive strategic decisions.
You need more leadership support
Your marketing team needs leadership and streamlined processes to stay aligned with your company's strategic goals.
Meet Your Fractional CMO
Nadia Antropova
Expert in connecting B2C brands to customer hearts, minds, and needs.
Bring a decade of marketing research experience supporting the world’s leading brands on their growth journey.
Industry expertise: products for home (furniture, home décor, appliances, smart home devices), retail, beverages, confectionary and more.
Built a high-performing team and led them from zero to $3.6MM in revenue.
Extensive experience in the US and Canada, currently based in London (UK) serving clients worldwide.
Certified Executive and Business Coach.
My goal is to bring clarity and a data-driven approach to your marketing.
What does a Fractional CMO do?
Conducts a brand and marketing audit.
Develops a comprehensive, data-driven marketing and brand strategy aligned with your business goals.
Provides a marketing plan with tactics to bring the strategy to life.
Sets KPIs & tracks performance
Serves as a sounding board and advisor for a CEO/business owner.
Frees up time for a CEO/business owner by taking on marketing team leadership responsibilities.
Manages freelancers and agencies.
Handles onboarding for new vendors and hires.
Provides project-based advisory and support.
Strategic Leadership
Fractional Commitment
'Fractional' means that you get the “right-for-you” level of CMO services based on your company size, goals, and budget. Your remaining resources are then available for tactical support and executional needs.
This model is specifically designed for companies seeking an executive-level marketing leader to accelerate their growth without committing to a full-time hire.
Ways we can work together
Marketing Advisory
Executive-level support and guidance from a marketing leader on key initiatives (e.g., rebrand, website overhaul, new product launch, etc.) through coaching and advisory on areas where you lack expertise.
Ideal for: small businesses needing guidance or feedback from an experienced marketer to make their efforts more effective.
Marketing Assessment & Strategy
Strategic support in aligning marketing activities with business goals. An in-depth assessment of your current state and a clear plan for achieving set goals.
Ideal for: businesses that require a comprehensive look into their marketing strategy and tactics.
Integrated Leader
Add a senior leader to your marketing team on a part-time basis to provide the leadership, mentorship, and oversight of your marketing transformation, in addition to developing a comprehensive strategy.
Ideal for: high-growth businesses actively scaling and ready to delegate marketing leadership responsibilities.
Why work with me…
I work with only a few clients at a time to ensure everyone receives my personalized attention, whether you've hired me as a marketing coach or as an integrated fractional CMO.
My approach is rooted in marketing data and customer insights.
My focus is on helping you achieve your goals, not tracking hours.
If you appreciate logical, structured individuals with creative, big-picture thinking, we’ll get along.
FAQs
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A great strategy that delivers results requires several elements to be in place, which I incorporate as part of my process. You can use this list to determine if the level of thoroughness is appropriate for your needs.
Alignment with your business goals
Customer and market insights
Understanding of the market landscape
Analysis of a company’s past performance and marketing activity
Workshops and collaboration with your team
Internal alignment on a path forward
Change management if a big pivot is necessary
A clear action plan for the marketing team
Right people in the right seats
Mentorship and coaching for the execution team
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My services are ideal for high-growth businesses with a marketing team (5+ people, including contractors) or the budget for executional support. Such companies usually need an executive-level marketing leader but are not ready to commit to hiring a full-time CMO either due to budget constraints or lack of work. The support they need spans from marketing coaching to elevate their team to advisory and leadership on key marketing initiatives (e.g., rebrand, website overhaul, new product launch, etc.), and to developing a comprehensive marketing strategy aligned with business goals.
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My services are designed for small and mid-sized businesses. Smaller businesses can find value in advisory programs, elevating marketing at their pace. Mid-sized businesses looking to scale usually require a marketing budget of at least $1M+ per year, in addition to team costs. Invoices are paid monthly in advance. If in doubt, schedule a call to see if we are fit for each other.
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I assist in building a team based on needed marketing activities by providing job descriptions. I can also connect you to agencies and freelancers from my network. The level of support for hiring will be discussed in advance.
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While experienced in B2C and B2B, including SaaS, across a wide range of industries, I currently focus on supporting high-growth DTC brands offering home-related products/services. I’m open to other industries if there's a good fit.
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'Fractional' means getting the right level of CMO services tailored to your company size, goals, and budget, leaving you with resources for tactical support and executional needs.
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Clients get support via email, WhatsApp, or Telegram anytime. Meetings are done via Zoom with session recordings provided after each meeting. I’m based in London (UK) serving clients worldwide and respond within 24 hours.
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Hiring a fractional CMO is a cost-effective way to get executive-level support without the salary of a full-time CMO. While it might be tempting to hire a senior person full-time and fill their day with executional tasks such as writing copy and posting on social media on top of strategy development, you will end up with an overpaid marketing coordinator on your team. You get the best value for money when you separate your execution and leadership needs. A fractional CMO with diverse industry experience can also bring a fresh perspective and proven tactics from one industry to another.
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My primary focus is on developing marketing strategy and tactics to grow your revenue and overseeing their execution if necessary. Ensure you have the needed team resources or are ready to hire external help, be it contractors or full-time employees.