Achieve marketing excellence and unlock a comprehensive understanding of your marketing's effectiveness with our deep-dive Marketing Brand Assessment (MBA). It’s more than an evaluation; the MBA is designed to align your marketing efforts with your overarching business goals; this assessment is a vital first step toward strategic clarity.

You've got your Marketing Brand Assessment (MBA) insights, and now you need the action plan that turns 'good-to-know' into 'great-to-grow':

• Goals and Objectives: We'll set up real goals that aren't just fancy numbers but actually mean something for your business.

• Marketing Channels: We'll figure out where your people hang out and how to talk to them, so you're not wasting your breath (or your cash).

• Marketing Initiatives: This is where the rubber meets the road. What are we actually going to do? Let's lay it out.

• Brand Strategy: Your brand's gotta look the part and speak the lingo. We'll make sure it does.

• Target Personas: Who's buying what you're selling? We'll get so into their heads, we'll practically be them.

• UVP & Positioning: You've got something awesome, now let's shout it from the rooftops (but, you know, strategically).

And After That, The Game Plan:

You've got your strategy; now you need to make it happen. That's the marketing plan—think of it as the step-by-step guide to putting your strategy into action.

• Promotional Calendar: What's happening when, so you can stay ahead of the game.

• Budget Allocation: How much cash to splash, and where to splash it.

• Channel Plans & Strategies: A breakdown of your battle plans for each marketing front.

• KPIs: What does a win look like? We'll define it so you can chase it.

• Resource Allocation: Who's doing what, with what, and when.

• Measurement and Optimization: Keep it lean, mean, and always improving.

• Timeline and Priorities: When to do what, and what's at the top of the list.

Tailored for businesses in need of executive-level guidance, our Advisory and Coaching services are an integral extension of your team. We provide the insights and resources necessary to enhance your marketing effectiveness. Our role is to support you in making decisions that drive your marketing forward, empowering your internal teams, and ensuring your strategies translate into results.

Ideal for businesses seeking an experienced executive to take charge of their marketing, this service positions us to lead and direct your marketing endeavors with precision. We step in to guide your team, ensuring seamless execution aligned with your broader business objectives. As an integrated member of the executive team, we work in concert with the CEO and other leaders, applying strategic marketing leadership to advance the business.

Our Quarterly Planning Sessions are the cornerstone of a data-informed marketing strategy. We delve into your past quarter’s performance translating numbers into narratives that guide our next moves. It's about proactive adaptation, not just passive observation. We use these insights to sharpen our strategies, ensuring your marketing efforts are as dynamic and forward-thinking as your business demands. Together, we’ll set new benchmarks and define actionable steps, based on what we’re learning.

Market research helps you understand customer needs, stay ahead of competitors, and make informed decisions that drive growth and innovation.  This service can be provided on a project basis and as part of other initiatives I undertake for you.